Social media for business
by admin on November 30, 2008
in Nashville, Online Marketing, Social media
How many social media accounts do you have? Next, how many of your accounts are you using to implement a disciplined social media marketing campaign?
My suggestion is, if your online accounts are not part of a focused and purposeful marketing strategy, you are burning daylight, my friend.
Take me, for example. Facebook, Myspace, and LinkedIn. In the past, Facebook and Myspace activity was high, and LinkedIn sat there unengaged.
The game plan:
- Create a social media overall marketing strategy
- Spend your time online working towards your marketing goals
- Eliminate or neglect any and all social media accounts that don’t fit into your marketing strategy
- Be ruthless with your stopwatch - don’t let yourself spend time on fruitless social media accounts
In hindsight, the first two were, in essence, places where discarded friends (and friends who had discarded me) floated back to the top of my attention. At least on-screen, anyway. Time well spent? I say, hell no.
And LinkedIn sat there… Unused, neglected, and misunderstood. Here’s the thing: Linked in is where the real action is. There is very little spamming, the information people post is usually quite accurate (due to the probability your old boss will find out) and people are there to do some real business networking.
If you are resourceful, you can get in front of The President of the Company…whereas before, you couldn’t even talk to his secretary!
Online Marketing Nashville
by admin on November 23, 2008
in Marketing Nashville
If you are interested in dominating the internet marketplace in your industry, you’ve come to the right place.
Here is what you need to do to get started:
1. Do your market research. Online, this usually begins with keyword research to find the highest volume search terms for your market.
2. Focus on conversion. After finding online distribution channels that generate traffic and visitors, you must design your website to convert these visitors to clients, sales, or fans. Whatever your goal is, focus on getting your visitors to actually do what you want them to do. How do you do this?
3. Create a valuable offer. Discovering what you can offer that your target prospect will value is usually quite simple. You can simply ask them. Or survey them. Come up with three of your best ideas, and run it by a few trusted clients or customers. Then you have your offer.
4. Use a call to action. Online, you have to show your website guests what you want them to do next. This can be done without being salesy, but you must call your visitor to action in order to maximize conversion. Walk them down the path.
5. Make a connection. Website visitors are very skittish, and they will quickly click away forever if they don’t trust you. The fastest way to gain trust is to inject your personality into the top of every single page of your website. Say, “Hi, I’m Melvin, and this is my website.” Make a personal connection in order to increase response.
